A Study on Store Image Attributes and Loyalty Behaviour
نویسندگان
چکیده
منابع مشابه
An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty
One purpose of this study is to explore theoretical background to find out store image attributes suggested by many previous researchers as important determinants of store loyalty and another is to identify which store image attributes affect store loyalty significantly according to retail type respectively. The results of empirical analyses show that store image attributes of store loyalty dep...
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With previous studies that examined the importance of functional store image and CSR, this study is aimed at examining their effects in the self-congruity model in influencing store loyalty. In particular, this study developed and tested a structural model in the context of retailing industry on the self-congruity theory. Whilst much of the self-congruity studies have incorporated functional st...
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regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of obtainingand maintaining customer loyalty in various businesses has received ahigh priority. the purpose of this study is to determine thecomponents...
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ژورنال
عنوان ژورنال: Malaysian Management Journal
سال: 2020
ISSN: 0128-6226,2289-6651
DOI: 10.32890/mmj.9.1-2.2005.8765